The White T-Shirt Philosophy ™

Have you ever walked through Bloomingdale’s and seen a plain white T-shirt from Gucci, Prada, or Fendi selling for $200? You know, the same exact T-shirt you can find at Target or American Apparel for one-tenth of the price?

The added benefits of a $200 white T-shirt (if there are any) are not going to affect your outfit or better yet, people’s perception of your outfit, any more than the $20 shirt would, so why pay more just to pay more?

While it is imperative for my clients to invest wisely in staple pieces (a good quality sofa is a non-negotiable), it is just as imperative that I maximize their budget with intelligent alternative pieces without compromising taste or quality. In most instances, the end result is not only the same, but even better.

At the end of a project, when the client and I can both feel satisfaction that we transformed their home, not based on the principals of high-end labels and designer names, but on the principals of visual and financial creativity, we know the White T-shirt philosophy was at work.